2 projects left in February
Builder at heart. Optimizer by nature.
Helping founders turn friction into revenue.
I’m Ran Kramer.
I started as a designer in a studio, then moved into working with tech startups. I built products, landing pages, full brand systems. Clean layouts. Structured thinking. Good work.
But something felt distant.
Then I found e-commerce.
It was different. Immediate. Measurable.
You change a headline, conversion moves.
You simplify a section, bounce rate drops.
You fix one small friction point, revenue shifts.
That feedback loop hooked me.
Since then, I’ve worked across Shopify builds, product photography, landing pages, and full store restructures. Not just making things look better, but making them work better.
What I enjoy most isn’t redesigning for aesthetics. It’s spotting the small thing that feels slightly off. The unclear message. The hidden friction. The missing reassurance. Then fixing it and watching the numbers respond.
If you’re building something real and you care about performance, not just appearance, that’s where I come in.
Latest personal writings
Clarity, positioning, and practical lessons from building and improving Shopify stores.
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